Clearly the values by function can be seen on the McDonald's planet 24 hours adv. They are promoting their functions which will differentiate themselves from their healthy competitors.
By promoting their veggie burgers and veg menus McDonald's is playing with the values by emotion quotient in the second picture add.
In the 3rd "Oldtimer's" add we can see a bit of value by mind, value by emotions and value by function.
Thursday, September 30, 2010
points discused in the first lecture,28th sept
As I have seen, no body blogged about subject been discussed in the first lecture...
let me just go through the points of the first lecture which would be easy to relate..
- CCD-creating communicating and delivering the value.
VALUE is the utility,worth and attribute of an object.
the object must be useful in satisfying human wants and it must be in limited supply.
-value is related to benefit and cost though there is no specific definition to it..because it is variable.
-PRODUCTION CONCEPT-
-improve production and distribution
-also known as manufacturing concept where the manufacturing is most important field to concern.
Production Concept is a concept where goods are produced without taking into consideration the choices or tastes of your customers
PRODUCT CONCEPT-
concerned with the attributes of the product.
The difference lies in what is being produced. A product concept would be an idea for an item or product. A production concept would be the concept conceived for creating the product.
SELLING CONCEPT-
The selling concept concerns how the product is going to reach the customer.
The first decision regarding this is that of the distribution channel that is going to be used. The company can either do direct selling or sell the product through retailers, wholesalers or specialized sellers.
Whichever distribution channel is used depends on the kind of product and the target market. It is also determined how the product is going to reach the distribution outlet and how much the transportation is going to cost.
The sales territories are also determined under this concept. Organizations sometimes have separate managers for each sales territory to handle the transportation and sales outlets of that particular area.
MARKETING CONCEPT-
The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix.
HOLISTIC MARKETING CONCEPT-
to be discussed in the next lecture...
thank you.
let me just go through the points of the first lecture which would be easy to relate..
- CCD-creating communicating and delivering the value.
VALUE is the utility,worth and attribute of an object.
the object must be useful in satisfying human wants and it must be in limited supply.
-value is related to benefit and cost though there is no specific definition to it..because it is variable.
-PRODUCTION CONCEPT-
-improve production and distribution
-also known as manufacturing concept where the manufacturing is most important field to concern.
Production Concept is a concept where goods are produced without taking into consideration the choices or tastes of your customers
PRODUCT CONCEPT-
concerned with the attributes of the product.
The difference lies in what is being produced. A product concept would be an idea for an item or product. A production concept would be the concept conceived for creating the product.
SELLING CONCEPT-
The selling concept concerns how the product is going to reach the customer.
The first decision regarding this is that of the distribution channel that is going to be used. The company can either do direct selling or sell the product through retailers, wholesalers or specialized sellers.
Whichever distribution channel is used depends on the kind of product and the target market. It is also determined how the product is going to reach the distribution outlet and how much the transportation is going to cost.
The sales territories are also determined under this concept. Organizations sometimes have separate managers for each sales territory to handle the transportation and sales outlets of that particular area.
MARKETING CONCEPT-
The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix.
HOLISTIC MARKETING CONCEPT-
to be discussed in the next lecture...
thank you.
TV AD
http://www.dekhona.com/tv-ads-videos/aeefgsqsu/Superb-Advertisement-video
check this cool ad
the link above to ARIEL ad appeals to the teenagers emotions
check this cool ad
the link above to ARIEL ad appeals to the teenagers emotions
Value Based Marketing concept
The first one is Value by Emotion and second Value by Function.. Right??
Value in Marketing & some jargons.
Continuing with the discussion done in class today,
Value is broadly classified into 4 points:-
1)Value by mind.
2) Value by Emotions(heart).
3)Ecnomical Value.
4)Functional Value.
Each product may be presented in such a way that it might comprise of different forms of values at a time.
For eg:- Insurance Products can be considered as a blend of Value by Emotions,Functional and Economical value.
Some Marketing Jargons:-
ARPU:- Average Revenue per User.(refers to Telecom Companies)
BCG Matrix- Boston Consulting Group Matrix.
Subliminal Perception:-Perception that is sublime, ie sudden arise of a need.eg:-Need of popcorn during intervals.
Value is broadly classified into 4 points:-
1)Value by mind.
2) Value by Emotions(heart).
3)Ecnomical Value.
4)Functional Value.
Each product may be presented in such a way that it might comprise of different forms of values at a time.
For eg:- Insurance Products can be considered as a blend of Value by Emotions,Functional and Economical value.
Some Marketing Jargons:-
ARPU:- Average Revenue per User.(refers to Telecom Companies)
BCG Matrix- Boston Consulting Group Matrix.
Subliminal Perception:-Perception that is sublime, ie sudden arise of a need.eg:-Need of popcorn during intervals.
Todays Discussion Sept 30th
Carrying forward from Anand
Today we learn Classification of Value
1)Value of Mind.Eg-Home loan
2)Value of Emotions...think dilse...Eg-Hamara Bajaj
3)Economical value.Eg-Lux By 2 get 1 Free
4)Functional Value.Eg-TATA Ace
Again Sir has told us, when we go through any ad look into what values does that ad posses.
If any things are remaining can be continued by them....
Today we learn Classification of Value
1)Value of Mind.Eg-Home loan
2)Value of Emotions...think dilse...Eg-Hamara Bajaj
3)Economical value.Eg-Lux By 2 get 1 Free
4)Functional Value.Eg-TATA Ace
Again Sir has told us, when we go through any ad look into what values does that ad posses.
If any things are remaining can be continued by them....
What about Sharing some UNIQUE MARKETING strategies or concept(Lets have it Here)
What about Sharing some UNIQUE MARKETING strategies or concept(Lets have it Here).
todays discussion
Role of marketing in business strategy development
Mantra of marketing:-
1.Sustainability
2.Competitive
3.Advantage
for forming the strategy key answers to be answered such as
1.What is the reason for the existence of the company?
2.Where the company wants to move in the future?
3.Where is position of the company at present?
4.How the company got this position?
5.Which path it should choose?
rest of the part can be continued by some one.......
Mantra of marketing:-
1.Sustainability
2.Competitive
3.Advantage
for forming the strategy key answers to be answered such as
1.What is the reason for the existence of the company?
2.Where the company wants to move in the future?
3.Where is position of the company at present?
4.How the company got this position?
5.Which path it should choose?
rest of the part can be continued by some one.......
Wednesday, September 29, 2010
Topics covered today in the class - a quick revision
=> What is marketing?
Creating, Communicating, Delivering a value to the Target Group.
=> mathematical relation between value, benefit and cost.
=> Examples like tip of the iceberg and universal set theory to explain the difference between Sales and marketing.
=> Kinds of businesses:
1) Business to customer.
2) Business to Business
3) International global market
=> philosophies of market :
1) production concept
2) product concept
3) selling concept
4) marketing concept
5) holistic marketing concept
=> How the movie rocket Singh explains the way marketing concept has taken over the selling concept.
Please feel free to make additions.....
Guys! A request from Ankush sir to be there in the class before it starts
Dear Participants,
Ankush sir have requested us to ensure that once he enter the class, no one will be allowed to enter after that. So kindly ensure that we strictly follow by the rules. In case you are not able to make it to the class, then kindly do not seek permission to enter the class as he/she will not be allowed to enter. The person needs to inform sir in advance if he has any important work but if you fail to do so then please talk to sir after the class but do not make an effort to enter the class as sir won't allow.
Ankush sir have requested us to ensure that once he enter the class, no one will be allowed to enter after that. So kindly ensure that we strictly follow by the rules. In case you are not able to make it to the class, then kindly do not seek permission to enter the class as he/she will not be allowed to enter. The person needs to inform sir in advance if he has any important work but if you fail to do so then please talk to sir after the class but do not make an effort to enter the class as sir won't allow.
Monday, September 27, 2010
Welcome to the world of Marketing!
Dear future managers,
I am thankful to you all and Ankush sir for giving me this opportunity to create a platform where it will be easy for us to connect with each other through the process of blogging.
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