Clearly the values by function can be seen on the McDonald's planet 24 hours adv. They are promoting their functions which will differentiate themselves from their healthy competitors.
By promoting their veggie burgers and veg menus McDonald's is playing with the values by emotion quotient in the second picture add.
In the 3rd "Oldtimer's" add we can see a bit of value by mind, value by emotions and value by function.
