=> What is marketing?
Creating, Communicating, Delivering a value to the Target Group.
=> mathematical relation between value, benefit and cost.
=> Examples like tip of the iceberg and universal set theory to explain the difference between Sales and marketing.
=> Kinds of businesses:
1) Business to customer.
2) Business to Business
3) International global market
=> philosophies of market :
1) production concept
2) product concept
3) selling concept
4) marketing concept
5) holistic marketing concept
=> How the movie rocket Singh explains the way marketing concept has taken over the selling concept.
Please feel free to make additions.....
No comments:
Post a Comment