Continuing with the discussion done in class today,
Value is broadly classified into 4 points:-
1)Value by mind.
2) Value by Emotions(heart).
3)Ecnomical Value.
4)Functional Value.
Each product may be presented in such a way that it might comprise of different forms of values at a time.
For eg:- Insurance Products can be considered as a blend of Value by Emotions,Functional and Economical value.
Some Marketing Jargons:-
ARPU:- Average Revenue per User.(refers to Telecom Companies)
BCG Matrix- Boston Consulting Group Matrix.
Subliminal Perception:-Perception that is sublime, ie sudden arise of a need.eg:-Need of popcorn during intervals.
