Today we started lecture with Scanning Environment, which comprises of two parts Micro Environment & Macro Environment. Micro deals at personal Level whereas Macro involves PEST & Demographic these are various Forces. P-political, E-Economical, S-Social, T-Technological. Explaining all details how it affects & is useful in determining the environment.
we defined Hedonism & Utilitarian.
Lots of emphasis was made on reading books & names were given in class so do keep that in mind as it is beneficial for us.
Don't forget to read case study of E-Bay & come for next lecture.
Sabyasachi has written nice recap but Comments option was not active so all can comment here & carry on the chat over issues...
ReplyDeleteI have activated the comment option. thanks for the suggestion.. :)
ReplyDeletemention not bro...
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