Monday, October 4, 2010

List of Books to be studied by the end of 1st year.

Following are the list of books that were given by Ankush Sir to be completed by the end of the third trim. Also a hard copy would be submitted to sir regarding the summary of the book that have been read at the end.
  • 80/20 By Richard Koch

  • Marketing Warfare by Al Ries & Jack Trout

  • The Branding of MTV by Paul Temporal

  • Brand Positioning by Subroto Sengupta

  • We Are Like That Only by Rama Bijapurkar

  • Why We Buy? by Paco Underhill.

  • Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne.

  • Freakonomics by Steven Levitt & Stephen J. Dubner

  • Know-How by Ram Charan

  • Stay Hungry Stay Foolish by Rashmi Bansal

  • The Goal by Goldratt

  • Imagining India by Nandan Nilekani

  • The Adventure of Business by Richard Branson

  • Losing My Virginity by Richard Branson (Citation Needed by Ankush Sir)

Friends, I hope that all of you atleast manage to finish 10 books by the end of the year. And i wish you all the best for that. Before Signing off, I would like to make a quote......

"You're the same today as you'll be in five years except for the people you meet and the books you read." by Charlie "tremendous" Jones

Thanks

2 comments:

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  2. Please add on any books to the list, if you think it can be helpful for management studies.... :)

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