Monday, October 4, 2010

Radio taxi analysis... Kindly add to it to elaborate the discussion


The radio taxi business is taking off in a big way in India, with several private operators investing large sums in setting up call centres, acquiring a feet of new cars, incorporating latest gadgets in their vehicles and hiring trained drivers.

Demand for radio cabs is soaring in the metros and large cities as companies, executives, international tourists and affluent Indians opt for travelling in well maintained and modern taxis. They do not mind paying a slightly higher fare to travel in the comfort of air-conditioned taxis.

The radio cabs business has emerged as one of the fastest growing businesses in the Indian transportation sector. In the past, passengers at airports, railway stations and bus terminals, or those wanting transport at odd hours of the day had to depend on unreliable public taxis, often having to pay much more than the stipulated rates. 


In recent years, many companies, especially in the iformation technology and ITeS (information technology enabled services) sectors, have hired a feet of cars to transport employees from their homes to the work place and back. But those travelling to airports and railway stations – both on work and vacation – had to depend on unreliable public taxis.

A few entrepreneurs had started the radio cab business in cities such as Delhi and Bangalore about eight years ago, but the service did not catch on. It was only about two years ago, when a handful of operators entered the scene, that the business gained momentum. Today, nearly a dozen operators run effcient radio cab services in cities such as Delhi, Banga- lore, Mumbai, Chandigarh, Hyderabad and Pune. They operate under brands such as Meru, Megacabs, Easycabs and Metro Cabs.

Many state governments are encour- aging radio cab services by issuing permits for feet operators, as they believe that effcient transport services are essen- tial in a modern economy with a fast emerging market. At a time when the government is attracting international and domestic investors, offering them a slew of incentives, or promoting tourism.

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