SIR started with motivating us to read more and more and come prepared with reading material before any topic discussion in class.
Continuing with technology perspective on macro environment,
VALUE<-------->CUSTOMIZATION<------------->VALUE PREPOSITION
Customization means going for segmentation in market according to demand.While selling technology,empathy with the target group should be followed in order to convey value of your product or services to TG.
What is Sales Pitch?
Sales pitch is J.N.D(Just Noticeable Difference) about a product/services which you are selling to target group.
so, your JND should align with your target group.With FMCG sector it is difficult to maintain sales pitch because more options are available there.JND is a very challenging task.
since we are talking about technology based product a very important tool is i-CRM but it is dangerous also.
- i-CRM is information-customer relationship management.
For any sector, growth is important but we should never forget about the humane touch.
e.g; when meru cabs entered into the market for the first time they were efficient in terms of customer satisfaction but with time due to more technology dependency they lost their impression which they had earlier in the minds of customers.
Thus, technology will be successful only if-
- How i create JND for my product?
- understanding the requirements of TG.(empathy)
- Core competency i.e.easy accessibility
Difference b/w amazon and eBay:
Amazon is an online store where prices are fixed for any product and eBay is an online auctioning store where we can bid for any product.
The problem with eBay is backout of sellers on their terms sometimes.
Thanks for the update... it helps a lot wen u r absent.. :)
ReplyDeleteBTW, wht is value preposition..??
A value proposition is an analysis of the benefits, costs and value that an organization can deliver to customers,
ReplyDeleteThx Sumeet.. :)
ReplyDeleteSEC (Socio Economic Classification):
ReplyDeleteIn addition to income classification and consumer classification, Indian households can also be segmented according to the occupation and education levels of the chief earner of the household (the person who contributes most to the household expenses). This is called as Socio-Economic Classification (SEC), which is mainly used by market planners to target market before launching their new products. SEC is made to understand the purchase behavior and the consumption pattern of the households.
The most important thing sir discussed in today's lect was following your Dreams. If you have passion for doing something everything else related to it gets easy.
ReplyDeleteSo......'Chase your Dreams'
PS: If you love your work, u never have to WORK a single day in your life !!!
FOLLOW THE PASSION....
ReplyDeleteSUCCESS WILL FOLLOW YOU....!!